Sites were hurt by Penguin due to poor links; so were sites with too many footer links, links from unrelated sites and too many links with exact match anchor text. Here’s what you can do:
- Remove any unrelated or links with very low quality.
- Build links to your site that are higher quality and come from relevant sites (an example of a relevant site would be one themed around travel or hospitality).
- Make sure you have varied anchor text for links coming to your site.
- Use internal linking sparingly. Don’t add a link to another page on your site unless it would be helpful to the user.
- Tool tip: Google Webmaster Tools now offers disavow links, which provides the ability to have Google count low-quality links when assessing your site. (Note: Be careful and make sure you know what you’re doing before utilizing this tool.) by seomoz
